3d illustration of a metal and glass cloud split in two with a blue facebook logo inside
Today’s marketers are under-utilizing the large amounts of personal data their customers are sharing publicly every day, according to Adobe’s senior manager of social-media products, Chad Warren. By looking at their customers’ activity not just on social networks but all over the web, brands can potentially engage with them in ways that are much more meaningful.
When brands successfully connect with customers around the things they love, advertising ceases to be a commercial endeavor and instead becomes simply useful information, Warren said during a presentation at Mashable Connect in Orlando, Fla. While many brands use personalization techniques to reach their customers, Warren says it’s often one-dimensional, isolated to a single activity, medium (such as television) or social network. Read more…
More about Adobe, Digital Marketing, Social Analytics, Business, and Marketing
Source: Digital Marketing
[youtube http://www.youtube.com/watch?v=2TvlE5SFaxM] I finally got tired of doing this manually, so we created a free…
Pre-Compose 3D Aware effects with ease and link expressions Great for displacement maps or isolating 3D…
[youtube http://www.youtube.com/watch?v=UWppqLrS6cU?feature=oembed&w=500&h=281] In this exciting tutorial I’ll be showing you how to create various sci-fi…
Create a variety of futuristic weapon FX Add Distortion and shockwaves Source: Video Copilot 2
[youtube http://www.youtube.com/watch?v=JYbgjCR8PMI] You don’t want to miss this in depth tutorial! Massive tips, no extra…
Create a powerful shockwave effect without 3rd party tools Fix seam issues and add particle pieces…