Categories: SEM

Trends in search modifiers: Travel, Mobile and Local influence

Mike Blumenthal recently wrote an interesting post on search modifiers.  He focused on the term “nearby”, in connection with voice search, and investigated its trend over time.   Even though he believes the parallel growth in smart phone usage is circumstantial, there may be some relevance in this comparison.   While location and proximity remain top priorities for local searches, a recent Google study reveals that 88% of local searches are done using smartphones.  These are consumers and travelers looking for addresses, directions, business hours, and product/service availability.

In this study, Mike also observed that the peaks seen in the graph tallied with the peak travel season and the increased searches, when away from home, around restaurants and hotels.   When considering the queries made alongside the “nearby” term, we see that “restaurants nearby” and “hotels nearby” are the top searches.   These phrases also tie in the mobile and travel relevance.

How does this impact the hotel industry? Overall, this speaks good news and reiterates the significance of maintaining the correct Name, Address, and Phone (NAP) on your hotel’s website.  Google revealed that 1 in 2 consumers who used their smartphones for a local search visited the location within a day.  It is important to leverage this behavior and garner potential customers who are ready to act and have a clear purchasing intent.

For more information about local search, NAP consistency, and how Milestone can help improve your local search presence, click here to contact us.

____________________________

Contributed by: Vandana Vijayakumar, Naptune Product Manager and Partner Strategist


Source: Paid Search

Charles

Share
Published by
Charles

Recent Posts

Free Script: 3D Pre-Compose + Tutorial!

[youtube http://www.youtube.com/watch?v=2TvlE5SFaxM] I finally got tired of doing this manually, so we created a free…

1 year ago

3D Pre-Compose Script

    Pre-Compose 3D Aware effects with ease and link expressions    Great for displacement maps or isolating 3D…

1 year ago

New Tutorial: Sci-Fi Weapon FX!

[youtube http://www.youtube.com/watch?v=UWppqLrS6cU?feature=oembed&w=500&h=281] In this exciting tutorial I’ll be showing you how to create various sci-fi…

1 year ago

Sci-Fi Weapon FX

    Create a variety of futuristic weapon FX    Add Distortion and shockwaves Source: Video Copilot 2

1 year ago

New Tutorial: Shockwaves in After Effects!

[youtube http://www.youtube.com/watch?v=JYbgjCR8PMI] You don’t want to miss this in depth tutorial! Massive tips, no extra…

1 year ago

Shockwaves!

    Create a powerful shockwave effect without 3rd party tools    Fix seam issues and add particle pieces…

1 year ago