Only one in seven A/B tests actually improves a website’s conversion rate. Why? Because conversion rate optimization is more than just testing colors or call-to-action buttons.
If you want to see significant gains in your conversion rate, you have to learn how to come up with the right tests, and you need a better understanding of the conversion optimization process.
In order to help you boost your conversions, I’ve created an infographic that will do just that.
Click on the image below to see a larger view:
I myself run a new A/B test practically every week. What I have learned over the years is that having a good understanding of the testing process helps increase the number of wins you’ll have.
In addition to that, I’ve also noticed that the tests that are the most drastic and creative tend to have the best chances of winning.
So, how often do you run A/B tests?
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