The headline is the single most important part of any type of advertising you do. This goes for newspaper ads, magazine ads, sales letters, lead generation letters, postcards, and yes, even television, radio, and social media advertisements.
The sad fact is that almost all of the advertisements placed by businesses today do not have a headline.
Why is the headline so important? It is the ad for your ad. It is what forces your prospect or customer to read the rest of your ad.
Notice that I said it “forces” your prospect to read your ad. Not “intrigues” them. Not gets them “curious.” No, your headline must grab your prospective customer so forcefully that they can’t resist reading the rest of your ad.
Remember: Your headline is your ad for your ad.
It doesn’t matter how stellar your copy is or how wonderful your offer is. If your headline doesn’t pull in your prospect, it DOES NOT MATTER.
During our upcoming training, Dave Dee will go into more depth on crafting a powerful headline, but for now here are a few useful guidelines to consider:
Many of the best copywriters in the world spend the majority of their time writing out and testing different headlines. Simply changing your headline can increase your response rate by 300% or more.
Remember: The headline is the most important part of any advertisement you do.
Source: Dan Kennedy