Categories: SEM

The Art of Engaging Digital Consumers [Video]

How To Compose Content For People in the Digital Space

The Evolution of Content

// <![CDATA[
wistiaEmbed = Wistia.embed("lq9ft93o2w");
// ]]>

In the realm of search marketing, it is essential to understand your audience and create engaging content that captures their attention and taps into what they are looking for. As a starting point, we define our users, learn about their interests and develop compelling, natural sounding content that keeps people engaged and on the page.

Remember that the consumer is the final judge of how good your content is, and that they impact conversion based on their interaction. The power of content is based on how much time users spend on a web page, if they click to additional pages, the social engagement and if they leave comments or reviews.

The Philosophy to Keep In Mind:

  • Understand your user and what they need
  • Determine the intent of your content
  • Develop fresh content to enhance the interaction
  • Engage the user to convert and capitalize on the medium

Watch our video above to get a sneak peak on creating successful engaging content that inspires consumers to buy, share and interact.
Contributed by:
Robin Kessler, Content Manager
Emily Gibson, Content Manager

Source: Paid Search


Published by

Recent Posts

Free Script: 3D Pre-Compose + Tutorial!

[youtube] I finally got tired of doing this manually, so we created a free…

1 year ago

3D Pre-Compose Script

    Pre-Compose 3D Aware effects with ease and link expressions    Great for displacement maps or isolating 3D…

1 year ago

New Tutorial: Sci-Fi Weapon FX!

[youtube] In this exciting tutorial I’ll be showing you how to create various sci-fi…

1 year ago

Sci-Fi Weapon FX

    Create a variety of futuristic weapon FX    Add Distortion and shockwaves Source: Video Copilot 2

1 year ago

New Tutorial: Shockwaves in After Effects!

[youtube] You don’t want to miss this in depth tutorial! Massive tips, no extra…

1 year ago


    Create a powerful shockwave effect without 3rd party tools    Fix seam issues and add particle pieces…

1 year ago