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In the realm of search marketing, it is essential to understand your audience and create engaging content that captures their attention and taps into what they are looking for. As a starting point, we define our users, learn about their interests and develop compelling, natural sounding content that keeps people engaged and on the page.
Remember that the consumer is the final judge of how good your content is, and that they impact conversion based on their interaction. The power of content is based on how much time users spend on a web page, if they click to additional pages, the social engagement and if they leave comments or reviews.
The Philosophy to Keep In Mind:
Watch our video above to get a sneak peak on creating successful engaging content that inspires consumers to buy, share and interact.
Robin Kessler, Content Manager
Emily Gibson, Content Manager
Source: Paid Search