Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.
Facebook Pages are a simple tool, but they allow for many interesting business opportunities. So we combed through the web to find 15 Facebook Pages that you absolutely MUST see. Put simply, these pages are awesome.
Why It’s Awesome: This is an example of a Page that focuses on the customer. Not only do they post updates with cool photos, videos, and tips for outdoor adventurers, but they also include tabs dedicated to their free shipping policy, a “Base Camp” where customers can post photos using specific hashtags, and a “Join the Conversation” tab where you can get on their mailing list or follow their other social media accounts.
Why It’s Awesome: Travel agency Intrepid Travel has put together a great Facebook Page complete with a special tab to meet and connect with other travelers, one that shows trip and tour reviews, and one that lets users search and book trips without having to leave their Facebook Page. Talk about a great user experience.
Why It’s Awesome: Threadless has tons of great images on their Page — their cover photo features different t-shirt designs and they even have an Instagram app prominently placed at the top of the Page. They also carry over important functionality from their website, allowing users to vote for t-shirt designs and enter design contests. Threadless does a great job of creating a fantastic user experience that doesn’t require the user to leave Facebook.
Why It’s Awesome: How can one hazelnut spread have such an awesome Facebook Page? A great Facebook page can help bring a product to life. Nutella has a special tab, whimsically titled “Nutiquette,” that outlines the rules of the Facebook Page — and thus setting expectations for their fans. The company also shares a ton of great images on their wall that generate a huge amount of engagement.
Why It’s Awesome: Zappos is known for great customer service, and they keep that reputation going on their Facebook Page. Zappos has fully taken advantage of Facebook’s new call-to-action button feature by placing a “Shop Now” button at the top of their Facebook Page. Users can also learn about their “green team,” Zappos L.E.A.F., via an app on their Page.
Why It’s Awesome: The NHL rocks Facebook. Their Page prioritizes the things they know users care about most when visiting their Facebook Page: photos and videos, Live Stream, and contests that give them the chance to win tickets. Not only that, they’re constantly putting out relevant news stories and compelling visual content that get high levels of engagement from their fans.
Why It’s Awesome: Tough Mudder, an organization that runs weekly obstacle course events all over the U.S. and donates the profits to the Wounded Warrior Project, leans on social media sites like Facebook to help recruit and pump up participants. They do a great job of keeping their Facebook content fresh and up-to-date, which is especially important for an events company. Each event they run has its own Facebook Event, which shows up in an “Upcoming Events” feed on their Page. And, of course, they’re always posting crazy pictures and videos to their Page to keep people hyped up.
Why It’s Awesome: St. Jude’s is a volunteer- and donation-driven organization, and they do a fantastic job engaging their volunteer and donor bases on Facebook. Their posts and photos are highly engaging, often featuring the personal stories of patients who were helped thanks to the generosity of people like their Facebook Fans. Their Page also offers apps that allow you to donate, browse careers, make holiday gifts, and more — right from the Facebook Page.
Why It’s Awesome: Starbucks was an early social media adopter, and it comes through in the polish and features of their Facebook Page. The featured tab leads you to their local Facebook Pages, so non-English-speaking fans can easily navigate to their country’s Starbucks Page. Beyond the international app, Starbucks uses its Page to showcase their rich visual content, run contests for seasonal products, and highlight job openings. They also offer a slick store locator application.
Why It’s Awesome: Facebook commerce is a huge opportunity for many businesses. Livescribe does a great job of integrating the product shopping experience into their Facebook page … and then make it social! This is a great example of a robust page that, in many ways, functions like a business website. I especially love that they’ve built a Customer Support app right into the Page so you don’t have to leave Facebook to ask a question, share an idea, report a problem, or give praise.
Why It’s Awesome: Your customers can be your best sources for market research. The Burt’s Bees Facebook Page uses a poll tab to ask questions about flavor preferences, product names, and so on. Customers have the option to vote, see results, and/or share their opinion on their own Facebook Pages. They also have a coupon tab that gives customers opportunities to save money.
Why It’s Awesome: With all that space in the cover photo, why not pair colorful visuals with a strong value statement? That’s exactly what Easy Lunch Boxes does: put it all out there as soon as a user lands on their Facebook Page. In addition to posting fun pictures, videos, and tips like “lunch box hacks,” the Page also includes apps that let users ask questions, sign up for their newsletter, follow their blog, and even get recipe and meal ideas. Overall, the Page is on-brand and clearly displays the utility of the product.
Why It’s Awesome: For a company that’s been around for over 50 years, Gold’s Gym has shown they can keep up with the times on their Facebook Page. Their “Gold’s Gym Challenge” is a front-and-center application on their Page, which lets users join the group, see other members, and join the discussion without leaving Facebook. They also have a handy gym locator app so prospective members can easily see whether there’s a location nearby. Finally, Gold’s Gym keeps engagement high by posting lots of content, much of which features members’ inspirational fitness journeys.
Why It’s Awesome: As a company based on creating flexible entrepreneurial opportunities for women, Stella & Dot relies on platforms like Facebook to help grow their business via word-of-mouth marketing. They are a great example of an organization that’s successfully built a community on Facebook. They use it to share styling tips with their social community, show how their pieces are designed and made, and post videos on how to wear their jewelry. All of their visual content is vibrantly colored and beautifully shot.
Why It’s Awesome: Mabel’s Labels is a great example of going beyond simply asking users to buy from them. Their Facebook Page is chock full of opportunities to engage with the company long-term. For example, one of their apps shows users how to join them in fundraising for a shared cause. And, like Zappos, they’ve also taken advantage of Facebook’s new call-to-action button feature by with their “Sign Up” CTA, linking to their newsletter subscription landing page.
Use these awesome page examples as inspiration to finally create a Facebook page for your business or as motivation to improve your existing page. You don’t have to do everything. Instead, focus on the core needs of your fans and customers.
What are some of your favorite Facebook Pages? What makes them so awesome?
Editor’s Note: This post was originally published in November 2011, and has been updated for accuracy and comprehensiveness.