Usually, viruses are things we tend to avoid. No one wants their computer infected with a bug, and a nasty cold virus is never a welcome visitor. But when it comes to obtaining new customers and advertising your company, viral marketing is one of the easiest and most effective ways to do it. Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode your marketing message to hundreds, thousands, maybe even millions.
Promotional products can help your company enhance any viral marketing campaign. Make your company brand stand out from the rest when you use promotional products as part of one of the following viral marketing techniques:
The undercover technique
If you use this technique correctly, you’re audience won’t even know you’re marketing to them. An easy, inexpensive undercover technique is handing out promotional pens to the wait staff at local restaurants with your company name and logo on them. When customers go to sign the check, they may notice your company name and decide to try your product or service. Be sure to include a phone number or website so eager shoppers can contact you directly.
Word of mouth technique
Also called the “buzz” marketing technique, word of mouth takes the form of gossip or referrals involving your company’s products or services. The easiest way to get word of mouth moving is through free publicity. For example, you company can sponsor a local charity golf tournament and have participants wear custom hats or shirts with your company logo, and your company can use logoed golf balls and golf accessories as prizes. Local newspaper and TV stations will likely cover the event, and include photos or video footage of participants using products with your company name and logo.
The reward technique
A great way to increase referrals, try using promotional products to encourage current clients to refer a friend or colleague to your business. A local gym may offer logoed towels custom water bottles to members who get a friend to sign up for a membership, and lawyers or accountants can give clients customized notepads or logoed calculators for referring a friend or family member.
Try combining one of these viral marketing techniques with promotional products for your next company event or promotion.
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