Categories: Marketing

Success in Article Marketing Is All About the Right Titles

Article marketing is one of the biggest source of traffic for a lot of people. But the problem with this is that not everybody knows how to optimize your article marketing efforts in order to get the best results.

You might be writing excellent articles amazingly good in quality but if they are not getting the kind of traffic they should then these are of no use.

How is it that you normally decide if a book is worth buying or, not. 95% of people would say that they do it just by looking at the title. This is precisely what is taught to anybody learning copywriting. A headline that will attract will ensure that the content is read. Similarly in case of a book, even an ebook, people will judge the contents just by reading the title. It is also true that most of the books are sold just because of their title. The title of the book can make or, break the book’s success.

Is the above concept true with articles? No it is not. Articles target a specific audience. This is an audience who has interest in them. They were there searching for it at the first place. They need not be pushed into reading them. Hence your articles, if you are serious about article marketing has to get the visibility to both your existing as well as your potential readers.

One another fact about articles is that unlike books which is available at any book shelf and somebody just browsing through will find one of this choice from the title of the book, articles are picked based on an interest and because somebody searched for it. This means that either it is in front of them or, it is not unlike a book.

Think of the process that somebody goes through to find your article. It is simple. A prospective reader just enters some keywords in a search engine and a few search results popup in front of him. He picks up the most related onces and reads it.

So this means that your ultimate goal should be to make sure that your article is amongst the first few search results displayed in a search engine. How will you do it?

It is here that the title plays an important role in article marketing.

It is said that it is the first 3-4 words in the title of your article that will determine the success of your article. It is this that will tell you the amount of traffic that your articles will get to your websites. If you want to generate a good amount of traffic these 3-4 words should be keyword rich and this in turn means that the title should be keyword rich titles. The keywords should be something that is related to your content.

The best way to find keywords that can fit into this title of yours is to use a good keyword research tool. There are quite a few keyword research tools available in the market. You can pick one based on your choice.

In addition to using a good keyword research tool, there are some other guidelines that you should follow when writing the title of your article –

  1. Try not to include unnecessary characters like quotes, commas etc. Search engines will not be able to understand them and these will straight away be discarded.
  2. Do not stuff your title with keywords in such a way that the title does not make any sense at all. IN addition to the search engines banning you, you will also be marked a bad writer.
  3. Ensure that the keyword is in the first half of the title.

Just follow the basics and do a fair bit of keyword research before writing the title of your article. If you are able to choose a good keyword research tool, 50% of your work is done. Follow the basic guidelines and the rest 50% is also done.

There is no real secret than just ensuring that you put your articles right in front of the people who are interested in reading it.

Next, get a thorough review of the best keyword research tools that can help you find the best keywords for your article title. If you are interested in an online business, you can get started with this free internet marketing package here.

Author: R Dilip Kumar
Article Source: EzineArticles.com
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