Categories: SEM

Storytelling Websites That Convert [Webinar RECAP]


Thanks for all those who attended our “Storytelling Websites That Convert” webinar.  Our team is dedicated to driving website conversions and we hope you were able to takeaway actionable strategies to implement on your website.

Key Takeaways:

  1. Connect your unique selling points to your customers
  2. Follow design best practices (as outlined in webinar)
  3. Ensure your website is mobile friendly
  4. Website is fast, crawlable, and relevant
  5. Track ALL conversion points

Q&A Follow Up:

  • We discussed GT Metrix, here is the link to test your website speed
  • Benchmarks for hotel websites: (Please keep in mind the vast differences in properties and platforms)
    • Time on Site: 145 seconds
    • Pages per Visit: 3
    • Bounce Rate: 44%
    • % of Repeat Visitors: 26%
    • Time on Page
      • Homepage: 56 seconds
      • Suites/Accommodations: 64 seconds

If you have questions on how to increase your digital revenue please contact us today,

Source: Paid Search


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