According to the data from Referral Squirrel, on average, 80% of sales are made on the fifth to twelfth contact with a prospect.
To me, this can mean one of two things:
If the former is true, I’m here to change that. And in either case, all of us in Sales need to do a better job of connecting with our prospects in valuable ways. We can’t selfishly send “just checking in” emails at completely arbitrary times, hoping to get attention.
To avoid this horrible email — even when you’re strapped for time and desperate to hit quota — I’ve found three unique ways to craft a valuable follow-up email. Check them out in the SlideShare below and get a templated example for each.
What are some example follow up emails you send? Feel free to share them below.