Does your Social media campaign work as hard as you do? For most businesses on fixed Social media campaign budgets – a Social media campaign has to pull its weight.
Even some of the country’s largest Social media advertisers who once ran campaign call-to-actions for the sake of product branding alone now focus their efforts on Advertising that produces a measurable ROI. As we teeter on the brink of a recession – a Social media campaign must be a workhorse not a show pony. And its first duty is to support sales.
Successful Social media campaigns have several essential elements in common. To turn prospects into customers – your Social media campaign call-to-actions must do four vital things:
1. Every Social media campaign must Stimulate a response.
Every Social media campaign Logo – image and call-to-action must direct a customer to do something – for example: visit your social media campaign or contact you by phone. But it’s not enough simply to tell your prospects what to do – you must give them some excellent reasons to do it. A great Social media campaign advertisement – for example – starts with a benefit-rich headline – it states the benefit in the opening sentence – and explains the call-to-action with features–specifying how the advertiser will deliver these benefits. Along the way – the Social media campaign call-to-action differentiates the advertiser from other companies offering similar products or services. And the call-to-action culminates in a strong call-to-action that tells potential customers how to take advantage of the benefit or offer.
2. Every Social media campaign must Open minds.
Your Social media campaign call-to-action must open minds: Scientists have discovered that our minds ‘perk up’ to new information. We practically prick up our ears when something new is presented to us. That explains why – as consumers – we’re always looking for the latest and greatest versions of goods and services. What is the latest wrinkle presented by your call-to-action campaign? Good call-to-actions provide prospects with small ‘a-ha’ moments – when they realize there’s something different–a unique product bundle – another layer of beneficial services – or a revolutionary new concept–that you offer and no one else does. Whether triggered by your company’s point of differentiation or simply a special offer – this ‘a-ha moment’ should open minds to the unique benefits of buying from you.
3. A Social media campaign must Engage the right people.
In this age of enormous Social media campaign clutter & the bombardment with Social media campaign messages in every environment – your call-to-actions must have immediate appeal to your targeted prospects. In fact – a prospect who’s exposed to your Social media campaign should instantly think – “This is what I need.” Like a heat-seeking missile – your call-to-action should single out your best prospects – and “speak” to them in their vernacular–including any buzzwords. And visually – whether in print or on TV – the call-to-action helps if your prospects can also see themselves represented in your ads. Look beyond their age – gender – economic status and other basic demographic information – and put yourself in their shoes to think as they do. Then create an call-to-action campaign to which your prospects can easily relate. Place the call-to-action in the right context as well – by Social media campaign in the media your prospects look to for information on what you market.
4. A social media campaign must Ring true.
Most consumers can spot a phony social media campaign a mile away. What’s more – they’re often likely to disbelieve Social media campaign claims – even when they’re true. That’s why it’s essential to make all your Social media campaign claims credible – and substantiate them where necessary. Avoid too much hyperbole – as the call-to-action often fails to ring true. And create a campaign that integrates a combination of media to direct interested prospects to a deeper story. Online Social media campaign Magazines – for example – is one of the best tools for piquing interest and sending prospects to social media campaigns where they can find more in-depth information – from industry affiliations – company background & testimonials to copies of press coverage. Create call-to-actions with integrity that are supported by in-depth information – and you’ll successfully propel your prospects toward a sale.