Categories: SEM

SES Atlanta – SEO & Analytics: The Best Methods for Determining ROI

Event: SES Atlanta

Session: SEO & Analytics: The Best Methods for Determining ROI

Date:  Thursday, July 9th 2015

Time: 11:05 AM – 11:55 AM

JW Marriott Atlanta Buckhead
3300 Lenox Road NE
Atlanta, GA 30326

Topics Covered: 

Are you interested in determining what’s working and what’s not in your SEO campaign? This session takes a more comprehensive look at web analytics by outlining how to track the different channels that contribute to traffic to your site. With this information you will be able to determine where to effectively allocate your money and efforts for the best ROI.

Key takeaways from this session:

  • When to leverage the right SEO metrics to underline your successes and overcome any underperforming channels
  • How to incorporate the right earned media into your overall SEO strategy
  • Forecasting revenue and making key decisions on resources, budget and overall ROI


Benu Aggarwal, Founder & President, Milestone Internet Marketing
Ivey Evans, Digital Strategy and Analytics Manager, Aflac

Registration Info:

Source: Paid Search


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