The Wyndham Philadelphia Historic District is a contemporary urban hotel located in the heart of downtown Philadelphia. Search trends continue to evolve and search engines continuously update their algorithm to adapt to these changes. The most recent updates include Google’s Hummingbird, Panda, and Penguin updates. In order for the hotel to continue to perform well online, Wyndham Philadelphia Historic District worked closely with Milestone to revamp its website to ensure continued online performance success.
The property worked with Milestone Internet Marketing to enhance the hotel’s web presence and performance by updating the site to a contemporary design and responsive structure. The content was also refreshed to ensure optimization for the latest search and usability guidelines. New marketing initiatives were also launched to further promote the new website.
Milestone’s strategy included the following steps:
The website went live in February 2014 and already saw amazing results. Year-over-year comparison shows (March – May 2014 vs. 2013):
Click here to learn more about Milestone’s services and how we can drive traffic and direct bookings for your hotel!
Lauren Adams, Product Marketing Specialist
Nelson Toriano, Sr. eStrategist / Team Lead
Source: Paid Search