Categories: SEM

Responsive Web Design and SEO Generates $300K in Additional Revenue [Case Study]

Holiday Inn Chicago Mart Plaza in River North is a full-service property offering 521 newly redesigned, upscale guestrooms and suites highlighting premium views of the Chicago skyline. The property was in need of a website that, not only showcases the hotel’s upscale accommodations, but also performs well on search engines in order to drive more online traffic and revenue for the property.


What Milestone did:

The property worked closely with Milestone Internet Marketing to update the hotel’s online performance by developing a technology driven, content optimized hotel website following the latest search and social guidelines. The website was developed with several goals in mind, including optimizing the site for search, mobile, social media, and conversion. Milestone’s strategy includes the following steps:

  1. Visual and responsive web design to provide a user friendly experience for visitors from all devices (desktop, tablet, mobile),
  2. In-depth keyword research and well-defined web strategy,
  3. Write search optimized content and metadata,
  4. Developed the website on GalexiTM CMS 6.0 – Milestone’s sophisticated content management system platform optimized for search, mobile, social, and conversion,
  5. Integration of social media sharing and navigation features to expand marketing reach and increase social audience and engagement,
  6. Partnered the website with a comprehensive SEO and local promotion strategy and paid search marketing initiatives.

Amazing Results:
Since the new site went live in early February 2014, the website has seen the following results (Feb – April 2014 vs 2013):

  • $300K in additional revenue within 3 months
  • 70% increase in website traffic YOY
  • 314% increase in mobile traffic YOY
  • 40X average monthly ROI since site live

Contributed by:
Teresa Villaruz, Sr. Marketing Manager

Source: Paid Search


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