Holiday Inn Chicago Mart Plaza in River North is a full-service property offering 521 newly redesigned, upscale guestrooms and suites highlighting premium views of the Chicago skyline. The property was in need of a website that, not only showcases the hotel’s upscale accommodations, but also performs well on search engines in order to drive more online traffic and revenue for the property.
What Milestone did:
The property worked closely with Milestone Internet Marketing to update the hotel’s online performance by developing a technology driven, content optimized hotel website following the latest search and social guidelines. The website was developed with several goals in mind, including optimizing the site for search, mobile, social media, and conversion. Milestone’s strategy includes the following steps:
Since the new site went live in early February 2014, the website has seen the following results (Feb – April 2014 vs 2013):
Teresa Villaruz, Sr. Marketing Manager
Source: Paid Search