A confusion could be defined as any set of factors or circumstances which do not seem to have any immediate solution. More broadly – a confusion is random motion.
If you saw a great many pieces of paper whirling about a room they would look confused until you picked out one piece of paper to be the piece of paper by which everything else was in motion.
What are Data? Data = Pieces of Information or “datums”
Until one selects one datum – one factor – one particular in a confusion of particles – the confusion continues. The one thing selected and used becomes the stable-datum for the remainder.
Any body of knowledge – more particularly and exactly – is built from one piece of data. That is its “stable-datum”. Invalidate it and the entire body of knowledge falls apart. The selected datum does not have to be the correct one. It is simply the one that keeps things from being in a confusion and on which others are aligned.
What are the pillars of SEO – or in other words what is good SEO built on? This video should answer that question…
It is true that any stable datum is better than no stable datum – simply because it handles confusion. If you focus on the one point and fix that issue – then you focus on another less than ideal issue and fix that – soon you will have very few issues.
One Stable Datum that I use is “Force In The Ideal Scene”.
Consider what the ideal scene would be for your website. Then consider the existing scene – When you compare the existing Scene to an Ideal Scene – you can determine what needs to be fixed the most. This could be called the “Aha Moment”.
Visits without sales is nothing – unless you are an advertising agency getting paid for impressions. But then I would still say – focus on an Add that will actually convert to sales.
Another Stable datum I have in regards to websites – is not how to improve visits – but how to improve conversions.
Conversions are king… In my next article I will talk about this.
I hope this helps.