We live in a society that suffers from Attention Deficit Disorder.
People no longer simply watch TV and enjoy the show. They are simultaneously on their laptops or tablets posting updates on Facebook, on their phones texting friends and tweeting, and probably doing ALL of this while driving, eating and reading the paper (on their kindle of course!)
In other words, many have poor focusing skills and can’t concentrate on anything for more than a few seconds, chances are since you’ve started reading this, you’ve also checked your email 47 times and clicked on the FREE book offer banner to the right.
While I would gladly launch every cell phone and social media platform into the sea because of what it’s doing to our society and work ethic, but instead of fighting this, I find it best to tweak the strategies I’ve used for decades in print that are more important today than ever before. One such strategy is the effective use of the post script or P.S.
Here are several reasons you need to add a p.s. in virtually everything you do, print, online, email and blogs…
If you want to make your P.S. visually stand out and jump off the page (or screen), here are some tactical graphic strategies you could try.
When it comes to content and manner of delivery, here are three different P.S. styles to consider. Depending on the main objective of the sales letter, each of these three styles could work well.
Straightforward – Your P.S. restates the offer and stresses the deadline. This covers the essence of what the letter is really all about.
Takeaway – This type of P.S. tells the reader this is not for you if … “If working hard, thinking on your feet and earning lots of money doesn’t interest you, then this offer is not for you …”
Here’s another example of a takeaway P.S.: “This is not for you if you are unwilling to do the dirty work and put in at least ten hours each week.”
The takeaway actually builds trust and integrity. The P.S. is telling them “this is not for you” and “here’s why this is not for you”. The reader doesn’t want to admit to being lazy or otherwise of questionable character, so they’re “compelled” to respond and give what you’re offering a try.
Extra add-on – If there’s an unexpected bonus or extra to push, it’s one more reason to get those sitting on the fence to make a commitment.
As far as the length of the P.S., there is no right or wrong answer here. A short P.S. is usually one long sentence or possibly two average length sentences. On the other end of the spectrum, some elaborate sales letters use a P.S. that can go on for an extra page, two pages or more.
Sometimes it makes sense to use a second P.S., called a P.P.S. (or as Gary Halbert famously did it p.s. #2) This method makes sense if there’s an extra bonus not mentioned earlier anywhere in the copy, an incentive or giveaway to promote or an unusual or absolute guarantee to talk about.
Every element within a sales letter (the offer, salutation, bullet points, closing, call-to-action) has a specific purpose based on its function. And although it may come last in sequential order of a standard sales letter, the P.S. has an important role to fulfill. It should never be treated as an afterthought or put together hastily and incidentally.
P.S. I’ve personally known Russell Brunson for nearly a decade. And by the looks of him that would indicate that I’ve known him since he was six years old. Russell though is one of the most successful marketers I know who specializes in online strategies.
He’s releasing his first book and is offering to give it to you for “free” though from what I hear you’ll need to spend about five bucks for him to actually ship it to you. Still probably worth that meager investment.
In any case I can not say I specialize in the strategies Russell employs online, but I can absolutely tell you he uses what’s worked offline for decades, centuries actually, and cracked the code to make them work in an online world. Russell, coming from a mindset of abundance, is sharing his strategies with you and actually encouraging you to use them.
He’s actually even released the exact tools he uses to people who really want to duplicate what he’s done (while he comes from a mindset of abundance, he also knows that sadly most people will never actually use the strategies he outlines or the tools he provides.)
In any case…click here to get his book Dotcom Secrets now and make sure you aren’t like most who when given the keys to the kingdom, put them into a drawer instead of a keyhole.
Source: Dan Kennedy