As the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites.
Ifølge HubSpot’s State of Inbound 2014, marketing teams that are generating positive ROI (Dvs.. “high performers”) prioritize content marketing initiatives far more than low performing marketing teams— with the goal of “getting found.” The top three marketing initiatives that high performing teams implement are, i rekkefølge: blogging, organisk søk, and content amplification.
But there’s a surprising contrast in the reasons companies “av” innhold markedsføring og de aktuelle resultatene. Denne infographic fra OneSpot OneSpot, and how we can close that gap.
What does your team do to “close the gap” between the motivations behind content marketing and the results you see? Del med oss i kommentarfeltet nedenfor!