Facebook sosiale medier konkurranse for å øke fans og hotel nettsted trafikk [Case Study]

Case Study-egenskapen: Days Inn Chicago

This boutique-style branded property offers an unsurpassed blend of superior quality and value to travelers. Being located in a very competitive market, such as Chicago, the property needed a strategy to increase their brand awareness and market reach. Milepæl Internet Marketing helped the property do so by leveraging social media for the hotel and the power of engaging content to drive new Facebook likes, øke fans og tilhengere, and drive traffic to the hotel ‘s website. I tillegg, this social media marketing campaign also helped the hotel increase its contacts database by having email address as a required field in order to submit an entry.

Days Inn Social Sweepstakes

 

 

 

 

 

 

 

 

 

 

Hva milepæl gjorde:

  • Designed and hosted a custom Facebook application for the hotel that includes an entry form with fields that provide invaluable insight into the entrants,
  • En bekreftelsesside som oppmuntret sosiale deler på Facebook, Twitter, Pinterest, og via e-post,
  • Optimalisert innhold for engasjement og søk synlighet,
  • Handling gated-med felter som navn og e-postadresse,
  • Ran a Facebook display advertisements,
  • Facebook promoted posts to increase reach,
  • Nettverk med reise kataloger/konkurranser,
  • Kryss-promotering på andre sosiale nettverk som Google +, Twitter, Pinterest, og mer.

 

Resultater: The hotel social media campaign ran for 4 weeks and generated the following results:

  • Increase in Facebook likes: 3,678
  • Increase in lifetime Facebook fans: 122%
  • Unique entrants: 1,336 (email addresses for future email marketing campaigns)
  • Økning i sosiale besøk: 180% increase in social referrals to website (sammenlignet med forrige år)

 

For more information or to get pricing on our hotel social media contest og tjenester, klikk her.

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Innsendt av:

Lauren Adams , Product Marketing Specialist
Brittany Bingham, Strategisk toppleder


Kilde: Betalt søk

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