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When a brand launches a new logo or look, everyone has an opinion.
We analyze how the brand’s familiar symbol has changed — and how it hasn’t (Yahoo). We miss the old icon (Gap) and fail to understanding the reasoning behind such a change (Ernst & Young).
And this past year, we had quite a few makeovers to remark on. Airbnb, Reebok, and Pizza Hut all changed their iconic imagery and repositioned their brands. Foursquare launched a new look and split its app into two separate services. And Black & Decker decided that the + symbol is more modern than a simple ampersand — who knew?
PM Digital created an infographic detailing the major logo redesigns of 2014. Which ones did you love? And which would you rather leave behind?
Source: Hubspot
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