Sales reps have a lot of responsibilities. Along with selling — which is, of course, what they were hired to do — they’re also expected to spend time researching accounts, generating leads, attending meetings, plugging away at administrative tasks, and so on.
Where does staying on top of marketing materials fit in? As a former member of HubSpot’s content team, I know the hard work that goes into creating valuable offers and then distributing them to sales teams with talking points, sharable tweets, and so on.
But there are so many hours in a salesperson’s day, and it can be really hard to keep up with the content. As a result, over 40% of marketing materials don’t end up getting used by B2B sales teams.
To learn more about these struggles and how to make sense of the chaos, check out this infographic by Qvidian. Below the infographic we called out some key stats. Give it all a look, and let us know what you think in the comments.
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