Categories: SEM

HSMAI: Using Data to Drive Marketing Effectiveness

The Digital Marketing Strategy Conference for HSMAI, Hospitality Sales and Marketing Association International, is the highlight of the winter for Milestone.  The Digital Marketing Conference in New York City brings together the brightest minds of the hospitality industry to discuss the leading trends affecting the industry today.  If you have not been in the last 10 years, we highly encourage you to do so. Milestone will be available during the conference to discuss digital marketing concepts and strategies, in addition to trends for 2016.  Anil Aggarwal, CEO of Milestone, will join a general session to highlight the importance of optimizing the consumer experience in design and content then dive into the importance of understanding the effectiveness of marketing activities via client examples.

Session Details:

Title: 2020 Lightening Round: Peer-to-Peer Case Studies and Insights
Where: New York Marriott Marquis
Date: 2/17/16, 1pm-2:30pm

Key Takeaways:

  1. Importance of A/B Testing
  2. Use data available in social/search channels to find relevant content
  3. Use feeder market data to drive geo-targeting and personalization
  4. Use data to determine most effective channels across different marketing activities


Looking forward to seeing you in New York #hsmai


Source: Paid Search


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