Categories: SEM

How Your Customer Journey Impacts Your Conversion Funnel [Webinar Recap]


We were glad to provide webinar attendees with digital marketing strategies and attribution guidelines to measure success in today’s connected digital world. We covered topics from the digital customer journey and conversion path, to major changes in search, user behavior changes, how the various channels fit into the conversion funnel and how to measure digital marketing success.  We discussed ongoing internet marketing initiatives such as hotel website design, paid marketing, social media, content marketing, and search engine optimization strategies.

Key Highlights:

  • Customer search behavior evolution
  • KPIs to measure every stage of customer journey and conversion funnel
  • Mobile first mindset
  • Strategies to saturate all touch points of customer journey


Please contact us today with any questions about optimizing your digital marketing campaigns to meet the demands of today’s online consumer, or (408)-492-9055.


Source: Paid Search


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