Perhaps it’s a consumables brand, like Ben & Jerry’s. Or maybe it’s a fitness brand, like Under Armour, or a car brand, like Mercedes or BMW.
Now, think about that brand’s logo. When you’re out and about and you see that logo, how does it make you feel? Do you feel comforted, excited, motivated? Are the colors warm and fuzzy, sleek and sophisticated, colorful and energizing?
How a brand’s logo makes you feel has an impact on the way we perceive brands and consume their products. A whole lot happens in the 400 milliseconds it takes for you to see a logo, process it, and react to it — and it all has to do with color, shape, meaning, prior experience with the brand, and so on.
To help us understand what neuroscientists have discovered about how the human brain reacts to logos, Logomaker created this infographic from their research. Check it out and learn what scientists say about a logo’s affect on our thinking.