Testimonials… It’s an age-old tactic that’s been working in marketing for decades. Why? Because it gives potential customers a reassurance that your product or service actually does what you claim it does.
Testimonials are so effective that when a visitor lands on my testimonials page, they are 218% more likely to convert into a lead. On top of that, those leads are 190% more likely to convert into a paid customer.
So, how do you go about getting testimonials and, more importantly, the right ones? To answer that question, I’ve created an infographic that covers this topic.
Click on the image below to see a larger view:
Testimonials are huge, and no matter what business you are in, you should collect them. Even if you don’t have a use for them in the short run, eventually they will come in handy.
Have you used testimonials within your business? If so, how has it helped you increase your conversions?
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