When Google rolled out the Knowledge Graph on May 16, 2012, it caused quite a stir in the search community. According to the reports at the time, Google took a step into artificial intelligence and got a thousand times smarter.
Even though the Knowledge Graph has been out for two years, there are still very few SEOs who really grasp the significance of Knowledge Graph Optimization (KGO).
The very fact that Google is ‘smarter’ means that you need to be smarter too. I don’t mean ‘smarter’ in order to game the system, but ‘smarter’ in order to better understand how users can get the things they want when they search.
Google’s goal is to give users the most accurate search results in the shortest amount of time. Your goal as a marketer is the same — to give users precisely what they are searching for. Obviously, you want those results to be your own, which is why you need to be optimizing your web presence for the Knowledge Graph.
But before we get started, let’s take a look at what the Knowledge Graph is: Read More
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