“Content audit” sounds a bit intimidating like something that involves ghastly amounts of time, endless spreadsheets, and dozens of unpaid interns. The word “audit” is so tied up with other unpleasant life experiences that I totally understand if it doesn’t inspire you. But hang on for a second because a “content audit” might be what your site needs to get to the next level.
So, what is a content audit? A content audit is a careful look at your website’s existing content in order to make sure that it’s doing what you want it to do — driving the right kind of traffic, containing the right kind of keywords, and improving conversions.
The reason this is important is because the content of your website is the most important factor in your website’s existence. To be blunt, your content is your website.
That’s why a content audit matters. It’s about improving the very soul of your website – its content.
With crappy content, you have a crappy website. Now and then, it deserves a little audit action so you can find out what’s right about it, what’s wrong with it, and what might need to change.
But before we get into how you can audit your content, here is what you need before you can start: Read More