One of the main ways I drive revenue to my businesses is through my personal brand. People are learning about my companies through me.
It’s been so effective that I’m able to generate at least 7 figures in income within 12 months of starting a new business… all through my personal brand.
Just look at the screenshot above: it’s the monthly income I generated in December from a marketing business that is less than 4 months old.
So, how did I do it? And, more importantly, how can you replicate the process?
The cool part about Google is that it provides a lot of tools to businesses. And many of these tools are free.
One of them is Google Trends. It shows how many people are searching for a brand and how popular the brand is in comparison to others.
The image above shows the popularity of three brands: Crazy Egg, KISSmetrics, and Neil Patel. The Crazy Egg brand is represented by the yellow line, KISSmetrics by the red, and Neil Patel by the blue.
As you can see, my personal brand is almost as popular as both of my companies. And if my companies are able to generate millions of dollars using their own brands, why can’t my personal brand help if it’s almost as popular?
Now that you know how to measure your personal and corporate brand’s popularity, let’s get into how to build a strong personal brand.
Before I go into how you can build a strong personal brand, let me first tell you that it is hard and time-consuming. You can’t expect wonders if you aren’t willing to put in the effort.
Plus, you can’t expect results right away. It will take 6 months to a year of hard work to start seeing results.
But don’t worry, you will see results each and every month. And although you are putting in a lot of time, you’ll see an increase in revenue at the same time, which I will cover in the next section.
When you are starting off, I recommend you use the 5 tactics below:
To show you that these 5 strategies work, I’ll give you examples of how I’ve used each of them to earn more income.
Now that you know the value of personal branding, let’s go over how you can use it to drive revenue.
Once you have an audience, generating revenue isn’t very difficult. You don’t have to do any hard selling. As people get to know you, they will naturally want to know what your business does.
For example, Air Canada reads Quick Sprout, and they signed up to KISSmetrics because they learned about my company from this blog.
I didn’t do a hard sell. Instead, they felt that if the content I produced was high in quality, then my company must be great too.
Don’t push your business hard. Mentioning it every once in a while or doing a soft sell is fine. For example, you could mention the company you work for when you speak, link to your company in your guest posting bio, or link to your own site from your blog… all of these things will help drive more revenue.
Being too aggressive will cause you to lose the trust of your audience, which can hurt your personal brand. So, try to avoid it at all costs. Sure, you won’t make as much in the short run, but it will pay off in the long run.
Just look at Quick Sprout… I only link to my companies within my sidebar bio. And every once in a while, I link to my businesses through my blog posts. Yet, I can generate at least $500,000 in income for my businesses from the blog.
Personal branding is a powerful tool. And as I mentioned earlier this week, it’s going to be a huge trend in 2015.
If you are strapped for time and you can’t do all of the things above, start off by helping others. My co-founder Hiten Shah has built a great name for himself in San Francisco, all because he has helped other entrepreneurs without asking for anything in return. This has led him to gain shares in companies like WordPress because he has built a strong personal brand through his generosity.
So, how else can you leverage your personal brand?
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