Categories: SEM

How to Allocate for Digital Marketing in 2015

Event: HSMAI Digital Marketing Webinar

Date and Time: Monday, September 15 at 2:00 – 3:00 PM Eastern

Session: New Year, New Budget: How to Allocate for Digital Marketing in 2015

2014 was a big year in search, with Google pushing out updates such as Panda 4.0 and Pigeon Updates. It can be challenging to keep up with the latest trends, especially in the fast evolving world of digital marketing. As we come close to the end of 2014, now is the perfect time for hotel marketers and ecommerce managers to start thinking of the year ahead. Join Milestone’s Sr. VP of Sales as he joins a select panel of experts as they reflect on the hits and misses of the current year, what they predict will happen in 2015, and discuss what digital marketing strategies hotels should budget for in the coming year for continued online success. In this webinar session, topics include:

  • The breakout trends of 2014
  • The continued evolution of key digital marketing trends
  • What’s new on the horizon for 2015
  • Where the smart money is being allocated in 2015 budgets
  • Real case studies

Session Speakers

  • Stephen Fitzgerald, Senior Vice President, Sales, Milestone
  • Michael Bennett, VP of Marketing, KSL Resorts
  • Matthew Clyde, Owner, Ideas Collide Inc
  • Moderator: Tim Peter, Tim Peter & Associates

For more information about this session, or to register, click here.

Source: Paid Search


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