Categories: Digital

Here's how marketers can create value for users in 2015

“We’re living in a digital first world. How you play that in your favor is critical.” Jonathan Lee, global managing director of planning and strategy at Huge, says that clients must be willing to take a risk, but also clearly define the their brand’s capability or service

“One thing hasn’t changed and that’s value. If you want the user to do something for you, you have to do something for them. We see failure when brands ask users to come to them instead of finding the relevant conversation that’s appropriate for the brand, entering it and stimulating from within — thats when organic conversation happens. We used to, for many years, spend time saying, ‘Look at me. Look at me.’ Now we have to find people, drop ourselves in, gently nudge, chat and find value where we can.” Read more…

More about Marketing, Agency, Digital Marketing, Business, and Advertising
Source: Digital Marketing


Published by

Recent Posts

Free Script: 3D Pre-Compose + Tutorial!

[youtube] I finally got tired of doing this manually, so we created a free…

7 months ago

3D Pre-Compose Script

    Pre-Compose 3D Aware effects with ease and link expressions    Great for displacement maps or isolating 3D…

7 months ago

New Tutorial: Sci-Fi Weapon FX!

[youtube] In this exciting tutorial I’ll be showing you how to create various sci-fi…

7 months ago

Sci-Fi Weapon FX

    Create a variety of futuristic weapon FX    Add Distortion and shockwaves Source: Video Copilot 2

7 months ago

New Tutorial: Shockwaves in After Effects!

[youtube] You don’t want to miss this in depth tutorial! Massive tips, no extra…

7 months ago


    Create a powerful shockwave effect without 3rd party tools    Fix seam issues and add particle pieces…

7 months ago