Below is Gary Halbert’s verbiage, to give credit where credit’s due.
It is profound.
The way Gary explains it in a seminar is: if I offer to set you up in the fast food biz, with a hamburger joint, and you can have any one special advantage you want, what’ll it be? A clown, special sauce, great burgers, a big ad budget? He says he’ll take “a starving crowd.”
The proof of this is true – the “roach coach” business: those food wagons that come around to factory parking lots. They usually sell bad, overpriced food, and they are beseiged with swarms of eager customers every place they go. Why? Because they go to where the starving crowd is waiting.
What is a “starving crowd”?
For example, it can be:
(1) a market in chaos, in trauma, in transition, like, right now, the health care professions (fearful of the negative impact of managed care on their futures).
(2) It can be a market where everybody is in pain, like insurance salespeople (hamstrung by over-sensitive parent company enforced restrictions on advertising and
sales practices, faced with declining commissions).
(3) It can be a group of people who are especially, extraordinarily hyper-passionate about their particular interest. Golfers are this type of rabid buyers.
In one way or another, it should be a group of buyers with an aggravation that gives them sleepless nights, ulcers and rage, that you can solve, and/or a burning desire for something you can provide.
Identifying such a market and building the right offer for it is a far, far superior means of doing business than is developing an offer then looking around in bewilderment for who might respond to it.
If you want the exact steps to identifying such a market and building the right offer then come to the upcoming GKIC Fast Implementation Bootcamp. It’s FREE for Insider’s Circle members. It’s $497 for non-members (but you can get 60 days free access when you take the Most Incredible Free Gift Ever…then come for FREE. Click here to get 60 days access.)
If you haven’t been to a bootcamp let me be the first to tell you that this isn’t about INFORMATION…but IMPLEMENTATION.
In less than two days you’ll have a Unique Selling Proposition that’ll have your ideal customers, clients or patients running to you and ignoring your competitors.
You’ll have an email campaign written that’ll supercharge your sales while building a better relationship with your list of customers, clients or patients. The “go-getters” will have it sent out before leaving town.
You will have a sales letter to use in print, email or online. Or better yet all three.
You will have a newsletter format to use each and every month that is proven to increase repeat business, and referrals.
You will have a facebook strategy in place should you ever find yourself wanting more prospects coming to your business.
And you’ll leave with seven easy-to-implement cash generators. Most of which have little-to-no cost associated with them.
There’s room for 157 people at the next bootcamp and it’s already over two-thirds full.
If you’re ready to accept FREE proven advice, strategies, systems AND have it implemented into your business in less than two days, click here now and reserve your spot. You can also call 800-871-0147 to register.
Source: Dan Kennedy