“If you went to Vegas and stood at a slot machine and every time you put $5 in, it spit $20 back out, how long would you stand at that slot machine?”
That was one of my favorite images from this past weekend at Info-SUMMIT 2014 and it was a good description of the kind of tips, systems, and tools that were delivered there. Tips that when implemented will pay you big dividends…reliably and consistently.
If you weren’t there, you definitely missed out. And while I obviously can’t cram three days of material (five days if you count the pre-day event with Dan Kennedy and the Traffic 2.0 Bonus day), I can give you some highlights and big pieces of advice that were handed out.
During his state of the union address, Dan Kennedy warned about the trends in the industry, and how the rules keep changing especially when it comes to Google. There are things happening that if you rely on online only it could spell big trouble for you.
But he wasn’t alone.
Multiple speakers made the case for starting with the results you want and reverse engineering how to get them.
In Dr. Dustin Burleson’s presentation of “The Right Prescription for Info-Business Success” where he shared 12 things working extremely well in his business, he said most people do it backwards. They start with their thoughts and emotions when what you really need to start with is the results you want and then look at what actions you need to take to get those results. In other words, look at who is successful and what is working, then model that in your business.
Our celebrity guest speaker, Peter Guber echoed this sentiment in his talk about “Telling Purposeful Stories for Business Success.” Peter says that it’s how you interact and capture your audience’s emotion that makes them want to connect with you.
During his presentation, “List Hacks: Unique Ways to Add 1,000 People A Day To Your List Or More (Without Spending A Fortune On Ads),” Russell Brunson also talked about the importance of creating an emotional bond with your prospects and clients. He took us through the elements of building an attractive character, how to get people to identify with you, and some story lines you could use. (These—along with other tips from Info-SUMMIT—are listed on our Facebook Page here.) Russell also revealed that the way he learned to develop his character was from Dan Kennedy’s Personality in Copy when Russell said, “If you don’t own Personality In Copy, you’re crazy.”
Robin Robins says using strategic partnerships and sponsors helps her to be able to do just that. By over-delivering and using sponsors to help you with this, you can cut down marketplace clutter and marketing incest while creating more loyal customers and cutting down your costs at the same time.
After describing (during his presentation of How to Create and Promote the 12 most Lucrative Information Products and Programs) his near death experience that became his ‘wake-up call’ Brendon Burchard laid the above gem on the audience.
While it isn’t uncommon to hear a speaker reveal a bad experience that drove them to build the business and life of their dreams, Brendon so aptly pointed out that you don’t need something bad to happen to you to get started creating your dream business and life. Don’t wait to make your business what you want. Do it now.
Take these five pieces of advice to heart and put them into action and you can’t help but grow your business.
NOTE: If you want to grow your business—and your net profits and personal income by leaps and bounds, then you need to learn what works and apply what you learn. Everything you need to implement a successful model in your business awaits you at Fast Implementation Bootcamp which takes place in Atlanta, GA on December 4-5, 2014.
In two days’ time, you’ll walk away with a fully-loaded marketing campaign created and ready to send the minute you return home. Instead of struggling by yourself to create the perfect campaign, you’ll also have a marketing coach there to help you make sure you’ve got it right.
The best part is that as a GKIC member you can get this coaching for zilch, zero, nada. That’s right, GKIC is doing an exclusive Boot camp for you completely free of charge.
To learn more about the next bootcamp go to http://gkic.com/bootcamp
Source: Dan Kennedy