Case Study Property: Days Inn Chicago
This boutique-style branded property offers an unsurpassed blend of superior quality and value to travelers. Being located in a very competitive market, such as Chicago, the property needed a strategy to increase their brand awareness and market reach. Milestone Internet Marketing helped the property do so by leveraging social media for the hotel and the power of engaging content to drive new Facebook likes, increase fans and followers, and drive traffic to the hotel ‘s website. In addition, this social media marketing campaign also helped the hotel increase its contacts database by having email address as a required field in order to submit an entry.
What Milestone did:
Results: The hotel social media campaign ran for 4 weeks and generated the following results:
Lauren Adams , Product Marketing Specialist
Brittany Bingham, Senior Strategic Manager
Source: Paid Search