Categories: Marketing

Don’t Make These Search Engine Optimization Mistakes

When you are searching for information on how to make your website more visible online, you are going to get a lot of information about search engine optimization or SEO. Normally, you will get a lot of pointers and tips. What you don’t hear very often, however, is a list of things you shouldn’t do. This is actually just as important as what you should do. When you have a checklist of what you should not do, what you have is a list of things to avoid. This is a great way to make sure that you are on the right track. In this article, you will get a few ideas of what bad SEO strategists do to draw attention to their websites.

You have probably heard a lot of strategists talk about using unique keywords. There is a lot of truth here. The unique keywords and title tags are sure to bring your website up when others are left out. While this is a smart strategy, you do want to avoid overkill. In other words, don’t try to be too unique. One way in which people try to be unique is to come up with goofy humorous title tags. This is so when readers pass this title during their search their interests are sparked. While the logic here is sound, you have to understand that you are trying to sell a product. If you seem like you are having too much fun, you will get people clicking on your blog or article, but they are going to be unlikely to trust you.

Another thing to avoid is misleading titles and keywords. This can be tempting to do sometimes. You want to fill your articles with as many relevant keywords as possible. You want to bring web users to your site. If you begin attaching key words and creating title tags that have nothing to do with what you are writing about in your article or blog, you are going to irritate your potential customers. Even if you sell these products, if it’s not in the blog you need to leave it out. This is something akin to false advertising. It is never a good idea.

There are so many mistakes to avoid when it comes to SEO strategy that you are going to want to make sure that you have a specialist on your side who can help you to avoid these mistakes. A specialist knows what works and what doesn’t work and will not take you down the wrong path.

One recommendation is WebsiteBoosterShot.com, a small business SEO service that helps small business owners optimize their websites in order to attract more targeted visitors from the search engines.

Author: Ryan Cote
Article Source: EzineArticles.com
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