A corporate video is very important to every business unit. This is the best way to introduce your company to new clients and tell them more about your company and the work you do. Most people are under the impression that you need to bend over backwards in order to shoot the perfect corporate video. However, this is far from the truth. It is not really a herculean task to complete this task if you adopt for a sequential and methodical approach to it. Let us take a look at the steps that you can follow to ensure you end up with a remarkable video that can help your business significantly.
Step #1: Organize your thoughts
The first step is to organize your thoughts. Decide and have clarity on the reason for the corporate video. Find answers to questions like “What do I want to showcase through this video”, “What are the points that I should cover and what should be the duration?” It is imperative to find out answers to these so you have a clear objective and purpose in mind.
Step #2: Come up with a script
You cannot play it by the ear while shooting a corporate video. You need to have the script ready before shooting it. Though a few people engage the services of an external person to write the script for the video, it is recommended that you choose one person within the organization who has good language skills to do this job. The person who does not belong to your company will not be able to do justice to the script since he will not be aware of the working completely. However, a person from within your organization will surely be able to highlight all the positives and come up with a strong script. In case you have no choice but to get external help, then, make sure brief the person about all points that you would like covered in the script and give him some reference material to look up if needed.
Step #3: Decide on the videographer
Here again, you have a choice to either choose an external person or find a person from within the company. However, in this case, unlike in the former step, it is recommended that you choose an external videographer to do the job for you. Most companies, in an effort to reduce costs, think it is wise to recruit employees who can do the job. Remember, you are shooting a corporate video and there needs to be a high degree of clarity and professionalism involved. Requesting amateurs to complete the task may not be the right thing to do.
Step #4: Choose the star cast
Next, you have to decide on who features in the corporate video and who does not. You may want to involve the heads of all departments in the video, but don’t forget adding a few employees too since they are the backbone of your company. This gives your clients the first hand feel of how your work environment is and what your employees feel.
Step #5: Review and Edit
Finally, before approving the video, review it with a few other colleagues and see it any part needs to be edited. Once this is done, your video is ready for use.
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