Case studies…You see companies using them all the time, but do they really work?
I wasn’t sure myself, which is why I decided to test them out on NeilPatel.com with these 3 case studies.
The goal was simple: generate more leads.
The results were a bit unexpected. I didn’t necessarily generate many more leads, but I was able to grow my sales by 185%.
Before we get into that, let’s first go over what I learned about case studies. Sadly, most companies don’t know how to correctly leverage them, which renders them ineffective.
Here’s how I optimized my case studies for lead generation: Read More
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