We live in an age of information overload. “Every two days we create as much information as we did from the dawn of civilization up until 2003,” says Google’s Executive Chairman Eric Schmidt. In 2011, there were over one trillion pages on the internet. 1,000,000,000,000! Trying to comprehend how much information that is is like trying to comprehend how big the universe is.
As wonderful as it is having so much information at our fingertips, humans can only consume so much at a given time. We have multiple inboxes overflowing with email, several social networks flooded with real time updates, and one or more mobile devices buzzing and beeping with even more messages.
It’s no wonder our attention spans for one piece of information is shrinking. To truly cut through the clutter, it’s more important than ever for marketers to create web content that’s both useful and aesthetically pleasing.
The rapidly growing user bases of photo-centric sites like Instagram and Pinterest and the photo-centricity of Facebook’s news feed are just two of many indicators that consumers are gravitating toward visual content that conveys an idea and sparks an emotional response fast. Even our own research shows that posts with photos generate 53% more likes than the average post.
If you want to create quality photos, images, charts, graphs, infographics, and other visual representations of data your customers and prospects actually want to consume, download our free guide, Design It Yourself: The Marketer’s Crash Course in Visual Content Creation, to glean the tips, design basics, and easy-to-use tools that will empower everyone on your marketing team to do so.
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