But the deal was too good to pass up. Plus, a mutual friend of ours, Mike – who was very familiar with the sales space, was looking to run a startup. So, Hiten and I decided to put up the cash and let Mike run with it.
What’s interesting about this acquisition is that it’s the first one that Hiten and I are not running on a day-to-day basis, not to mention we are not experts in this niche.
In the past, we would only acquire companies that were in the marketing sector and focus on the small and medium business markets. Why? Because that’s where all of our connections are, which makes it easy for us to market our products.
Due to the fact that Strideapp is in the sales space, leveraging my name doesn’t open many doors. It’s like I am starting from scratch. Sure, I have over 10 years worth of knowledge as an entrepreneur, but none of my “shortcuts” work here. In essence, I’m in the same place you are with your company.
Here are 7 marketing lessons I learned from acquiring Strideapp: Read More
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Source: JZ-Art7 Marketing Lessons Learned From Acquiring a Startup by Charles