Think about your significant other for a moment. Think about the strong relationship you’ve established built on trust, patience, and understanding.
Now imagine if that person would call you three times on your night out, trying to figure out what your thoughts on your relationship are. Imagine opening your inbox four times a week to emails “just checking in” on what you think the next steps of your relationship are.
Still feeling the love, or just feeling plain annoyed?
While my example makes it obvious that you’re annoyed, why isn’t that same thinking obvious when we talk about our business relationships? Why is it that when we’re trying to sell a product or service, it’s suddenly okay to constantly follow up with a prospect, as if that’ll magically make them whip out their credit card?
That’s just not how relationships work. And it’s probably risking us a sale.
To uncover the true answer, we — Breakthrough Email and Signals — reviewed 15K emails and 1,000+ meetings from the past seven years to try and pin point how to follow up without risking the sale. We’ll be reviewing all our findings in this webinar, but for now, the following infographic highlights seven key points. Check it out:
In case you had some trouble reading the last two sections, here are our final reminders for follow up — as well as some quick warnings.
If you’d like to learn more about our research and hear our best follow up strategies and templates, listen in on a webinar with sales experts Bryan Kreuzberger and Michael Pici.