Many people think that product creation has to be a long and complicated process that consists of tons of brainpower and thousands of dollars of fancy equipment—like a high-end video camera, studio quality microphone, and a fancy post-production.
The truth is that you don’t need to drop thousands of dollars on equipment to create a product. Product creation can be an “ugly” process here at GKIC because we just focus on getting the product out there—vs. spending tons of time tweaking transcripts, adding fancy video graphics, etc. etc.
Trying to strive for perfection when creating a product can stifle progress, so we believe that “good enough is good enough” when it comes to product creation.
Here are 6 steps you can use right now to create a product in as little as 2 hours. This is taken from the actual Product Creation Checklist we use everyday here at GKIC. Remember, you don’t have to get it right, you just have to get it going:
This is a snippet from GKIC’s “Product Creation Checklist” we use everyday. Ultimately, you don’t want to just give content and call it a day. You want to design the product so that it brings in, attracts, and creates really good customers.
You also want to figure out how your product will be sold. In other words, advertising, marketing, sales plans, etc. should precede and drive product development. The “build it and they will come” philosophy of product creation is a surefire way to disappointment and wasted time and money.
Note: This week we are releasing, for the first time ever, 3 powerful trainings straight from the “Bonus Day” at the 2015 Info-SUMMIT where we go in depth on The GKIC Model. Gain exlusive access by clicking here now.
Source: Dan Kennedy