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The Internet has helped animal lovers really go wild — the Lolcats meme and the recent cat breading trend are two major examples of the social consumer’s craving for fluffy news and entertainment.
But beyond leisurely (or shall we say, leash-urely) consuming pet content on the web, there’s also a new breed of marketing geared toward the realm of petcare. Brands are making a concerted effort to engage on social platforms, create useful apps and offer up hot new pet supplies for their animal-loving fans. Some brands and enthusiastic individuals even meet up at the annual BarkWorld conference, a gathering of social media savvy pet lovers for “petworking.” Read more…
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Source: Digital Marketing