Sounds simple, but I can tell you now there is a whole lot more to keeping your customers engaged than what meets the eye.
(At this point I also urge you to open our previous blog post ‘Follow The Rules Of Engagement’ in a separate tab…)
We say this all the time; there will always be someone who responds to your marketing efforts. Always. But that doesn’t mean your efforts are making you MONEY.
So, how can we make sure we get optimal response and maximum profits?
As a busy marketing champion, we get that you’re uber busy. You’re probably on the go, so why not take a moment to digest these three simple points that can make a BIG difference to your business?
This week’s post offers you some bite-size information that you can take away and quickly implement into YOUR marketing efforts today…
Utilize the platforms where most people go. Take to the crowded stages of Facebook and Twitter to get your message across and publicly engage your customers.
This is also a fruitful opportunity for you to reinstate the strength of the customer relationships you’ve already built.
All conversations on public platforms like Twitter are viewable to the public. When anybody posts a query, it is visible to everyone in their following.
Responding to these quickly depicts you in a positive way; you CARE about your customers and how they feel, which (even if there’s an issue that needs resolving) enhances the KNOW, LIKE and TRUST elements of your relationship. They are more likely to come back for more, knowing you’re a sound logical choice.
Podcasts are easy to record and produce, and provide an opportunity for you to meet your customer (or listener) on a personal level by literally speaking to them inside their ear.
With digital marketing evolving every day, people are keen to stay up to date with the latest trends and popular social media platforms. Podcasts make the daily commute less boring, they are largely educational and easy because people can tune in WHENEVER and WHEREVER they are. Cooking dinner? They can have a podcast on in the background. Getting ready in the morning? Time to stick a podcast on.
Not only do podcasts make reaching out to customers easy, but they also give you a chance to collaborate with other big marketing names.
At GKIC our podcast ‘Small Business Marketing Hour’ features many other business renegades. We have episodes where Dan Kennedy collaborates with people like our CEO A.J Mirabedini and elite direct-response executive Jay Abraham. We have an episode where our president Nick Loise speaks with the famous Doberman Dan Gallapoo.
We aim to produce high-level content in our podcast in order to keep our listeners engaged, and coming back each time we release a new episode. Check them out here <<<
There’s nothing stopping you from advertising an offer over your next podcast episode. While you work towards solidifying customer relationships and boosting your credibility, give them the opportunity to invest in you too.
You can leverage different content channels here.
Aggravate your customer’s problem and offer them a solution (lead magnet) in a downloadable format. Free to download, but once they’ve harnessed everything your lead magnet has to offer, make them an even BETTER offer (one that requires them to pay).
Your lead magnet could be fashioned in a range of different formats:
• Postal audio CD
• Free guide
• Resource list
• Training video
People love videos. You could even (if you haven’t already) set up a YouTube channel to run alongside your business, that lets your viewers and subscribers see you at your most vulnerable, in raw impromptu videos that let them connect with you personally. Trust me- if people can connect with you personally, they are MUCH more likely to keep coming back for more.
Source: Dan Kennedy