The Days Inn Chicago is a full service Wyndham hotel located in the heart of the downtown Chicago area. The property is located in a very competitive market with a hotel located on every corner. Milestone Internet Marketing worked closely with the property to develop a vanity website following sophisticated search and usability guidelines to ensure continued online performance success.
Milestone’s Strategy: Milestone used a combination of responsive hotel website design with a robust site architecture, optimization including metadata and schemas for search, local search marketing and organic promotion, and social media marketing to drive traffic and revenue.
Milestone’s strategy included the following steps:
Outstanding Results: Milestone’s well-defined hotel marketing strategy had amazing results for Days Inn Chicago despite the competitive Chicago market. Year-over-year comparison shows (2014 vs. 2013):
Click here to learn more about Milestone’s services and how we can drive traffic and direct bookings for your hotel!
Lauren Adams, Product Marketing Specialist
Dan Kipp, Sr. eStrategist / Team Lead
Source: Paid Search