If you own a business you may have wondered whatever happened to the freedom, money, success, and prosperity you always desired — which is why you got in business in the first place…
…But instead it turned out being a 60-80 hour non-stop grind where you’re working all the time and always stressed out about where the next customer, client or patient is going to come from.
Barely being able to pay for basic expenses, always struggling to pay the bills, and coming to grips with the realization that you may have gone down the WRONG path.
The good news: In this week’s blog we’re going to show you how these problems can be solved.
And in true Dan Kennedy fashion, they can be solved fast!
That’s completely up to you.
With that said, have you ever considered creating your own information product?
You see, Information marketing allows you to leverage your expertise to create a lucrative business where you can make money from a spare room with no employees or overhead.
Take Dan Kennedy for example, he’s already created hundreds of information products (take a look here) that have made him millions of dollars in extra revenue.
Yes, that’s right he also runs an info marketing business alongside his copywriting and consulting business.
Would you like to create your own 6,7 even 8 figure info marketing business on the side?
Of course you would right?
But if it was that easy to do everyone would be doing it, wouldn’t they?
The first step is getting started THE RIGHT WAY…
First, you must research your market and decide if what you want to sell actually has buyers waiting. If not move on!
If it has the potential of known buyers…
How could you reach out and get them to spend money with you?
How could you solve their problems?
One example is by creating a written report to attract potential customers to you. This will also help build your email list for follow up marketing purposes.
Let’s take the property niche for example…
You know from your research there’s is a huge market for property investing. There’s a huge market for newbies getting started.
The title of your report could be:
“The 3 Common Pitfalls Most Newbie Investors Make When Starting On The Property Ladder And How To Succeed”
• Your report should focus on how a newbie would overcome those pitfalls based on your experience and expertise.
Or you could use something like this:
What Banks And Mortgage Brokers Don’t Want YOU to Know… “How to raise finance without using banks or mortgage brokers”
• Your report should focus on the insider knowledge of raising finances at better interest rates and how they can do the same.
Make sure your report has a clear call to action at the end so the reader can reach out to you for more information, etc.
Also creating a report doesn’t have to cost you the earth.
Right now you can get a high quality cover from a graphic designer created for as little as $5 on fiverr.com
You can create your report in MS Word or Pages and save as a PDF document.
You could also outsource everything, if you want.
Your report could even be your first of many digital products.
Another example would be selling a digital recording.
For example you could interview a celebrity in your market and record the conversation (obviously you would need their consent).
In fact, imagine if you asked the known celebrity in your niche thought provoking questions that you know your market wanted to know.
For example, imagine in the Internet marketing niche if you could ask Frank Kern or Eben Pagan how they come up with their profitable ideas! Or how do they build their email lists, etc.
To make your recording you could use Audacity® – which is a free, open source, cross-platform audio software for multi-track recording and editing.
You can then sell your interview as a digital download.
You could also use this as a lead magnet for potential customers.
Another option would be to burn your recording to a CD or transfer to an USB stick… and mail it to your customers.
You can publish your content on demand so you don’t have to keep masses of stock and costly overheads.
By selling your digital products by mail you’ve just started to build your in-house direct mail list of known buyers!
Imagine if you also have a backend product to sell – you could even send your backend sales letter with the product.
There are so many ways to create products and make money.
The problem most people face is wasting time and money by focusing on the wrong products that won’t sell in a million years!
Like trying to sell weight loss to skinny people… or DVDs to bookworms who refuse to use any other media than books!
Now, if you want to prevent yourself from making the common pitfalls most “newbie” marketers make, and save TONS of time, money and headaches…
Checkout these blueprints–the exact-same blueprints that have liberated a great many people from poor incomes, from frustrating businesses or jobs, from fixed-in-stone work schedules, and from outright boredom–to lives of renewed vigor, control, certainty and fun!
PS – If you want to discover the secret to creating rock-solid information products in as little as 2 hours…even if you have never created a product in your life – this is how you forever banish “perfectionism” entirely!
PPS – If you want to learn the latest info-marketing secrets from Dan Kennedy in person and hang out with the profit boosting, sales multiplying avengers he’s assembled to help you prosper in 2017 and moving into 2018… this could be your opportunity to catapult your business into orbit – go here for all the details about The Info-Summit 17!
Source: Dan Kennedy