But never forget that behind every ebook download form and every demo request, there are real human beings. Human beings with mood swings, families, insecurities, personal and company goals.
If you knew these individuals personally, would you play mind games with them? Probably not. So why do so many marketers and salespeople opt to play mind games with leads and prospects? You’ve bought plenty of stuff before: Think about how you like to be treated when you’re going through the buying process.
You might think that mind games are just another part of the job, but we want to show you the data behind why these games will make you lose leads. Check out the SlideShare and statistics below to learn more.
Only 1 in 50 deals are struck at a first meeting.
63% of people requesting information on your company today will not purchase for at least 3 months – and 20% will take more than 12 months to buy.
Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
Nurtured leads make 47% larger purchases than non-nurtured leads.
2% of sales are made on the first contact, 3% on the second, 5% on the third, & 10% on the fourth.
80% of sales are made on the 5th to 12th contact after the first meeting.
44% of salespeople give up after 1 follow up.
41% of marketers do not use buyer personas.
If you don’t want to tick off your leads, download our ebook How to Lose a Lead in 10 Ways — and make sure you’re not making these mistakes and costing your company new business.