If you’re a marketer and you’re thinking that the solution to your analytics troubles is a dose of training, think again.
Training won’t hurt, of course — unless you think you’ve got analytics knocked after a few sessions with an expert. But most likely training won’t get you very far down the road to solving your problems, either.
Not because you’re not smart or not good at what you do.
More likely it’s because you have underestimated how difficult it is to get analytics “right.”
And because by definition, if training is what you think you need, then you’re very likely a professional at something else. Can someone else — a digital analytics expert, let’s say — take a few hours of training and do what you do? Chances are they cannot. Read more…