Website visitors are banner blind.
And if they do pay attention to the display ads cluttering their online experience, they can put a stop to irrelevant messaging by installing an ad blocker. Hey, it’s tough for any brand to compete with plug-ins that can replace banner ads with pictures of puppies and kittens.
But this isn’t to say banner ads are all bad. In fact, there have been some pretty creative uses of the display format. But overall, people are tired of being bombarded with ads that don’t apply to them or are ill-timed. They lost trust, so they stopped clicking.
But who are the ones actually clicking on banner ads out there? Prestige Marketing figured this out and created the below infographic. The information should make any brand commit to native advertising if they haven’t already. Check it out.
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Who Actually Clicks on Banner Ads? [Infographic]