Website optimization requires placing your main keywords in specific places on your web pages. After you have performed a keyword search and chosen the specific keywords that you want the search engines to recognize, you should place one or more of these keywords on each web page. But don’t just add them haphazardly – they should be placed in certain areas.
Here are 3 important tips for using keywords placement:
1) Title tag — must be relevant to your website. The title tag tells the visitor what to expect on your website and it is also very instrumental in getting your website ranked highly on the search engines. Therefore, the title tag is one of the most important places for good keyword placement. It should contain at least one specific keyword relating to your product or service and this keyword generally should be the first word of your title tag.
2) Keyword Density -each search engine has its own formula for the amount of keywords that the content of your website should contain. The most common acceptance is four to six percent with a range of two to ten percent. Do not try repeating your keywords too often in your content – this is called keyword stuffing and can get you banned from the search engines.
If possible, you should try to make the first and last words in your content one of your specific keywords because these are the first and last words that the search engine will see when it searches your website.
3) Anchor Text – these are words that are hyperlinked on your web page, i.e. the words (usually in blue) that are clicked on when you click a link. You should use one of your main keywords as anchor text. Many people make the mistake of using ‘click here’ as their link. However, if you used one of your keywords instead of ‘click here’, then this keyword would be recognized by the search engines and would lead to a higher ranking.
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Sharon Zolna and Larry Zolna are authors of numerous articles as well as coaches for online business development and other related fields. For more information, please visit our website at: