What Makes Videos Viral?
Remarkable. The Remarkable-ness is crucial in the rise of successful viral marketing – small changes in the environment lead to huge results, and people are much more sensitive to environment. The timing and context of the campaign launch must be right.
Video marketing is a hot trend right now. Between social networking and the power of YouTube, viral video marketing has taken the Internet by cyber storm. The strategy behind viral marketing is “word-of-mouth.” People pass the video to other people and the message/content spreads quickly.
Although there is no secret sauce – Understanding that if you manufacture a “viral-esque” video – your percentage is WAY higher than an average boring video. Keep reading:
The emergence of “viral marketing,” as an approach to sales, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, metrics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context.
Fortunately, it is possible for companies to benefit from the insights of viral marketing while avoiding its most serious pitfalls. We propose an approach called big-seed marketing, which combines viral-marketing tools with old-fashioned mass media in a way that yields far more predictable results than “purely” viral approaches like word-of-mouth marketing.
Only messages that are both memorable and sufficiently interesting to be passed on to others have the potential to spur a viral marketing phenomenon. Making a message more memorable and interesting or simply more infectious, is often not a matter of major changes but minor adjustments.
Then it’s just a matter of raising awareness about your event. You should use a variety of ad venues, including social media, viral marketing and press releases.