Event: TDS North America 2015
Keynote Address: Re-wire your company strategy: Innovate your approach to loyalty, personalization and brand confidence to own your travel consumer and drive direct bookings
Date: October 19th 2015
The Bellagio Las Vegas
3600 Las Vegas Blvd South
Las Vegas, NV 89109
The guest experience revolution is fundamentally changing the business conversation at a strategic level. Customer centricity needs to be weaved throughout the fabric of your organization in order to remain competitive. Ensure your brand is doing enough from the top down to satisfy your customer’s changing needs.
In today’s complex world, hoteliers can spend too many hours formatting and collecting data versus analyzing and taking action. Hoteliers need to mine for the most insightful information from the data and expand data sources to capture a full understanding of consumers and performance. Learn about Unalytix, a SAAS based platform, that offers a complete set of tools and analytics to manage company-wide Digital Marketing and Distribution Channels. Unalytix integrates a wide range of data sources such as brand contribution reports, booking engines, Google Analytics, and OTA API’s to deliver actionable reporting and insights. CEOs, General Managers and Revenue Managers can manage ROI, Channel Contribution performance across brand.com, independent site, OTAs, GDS and Voice while Chief Marketing Officers, Chief Digital Officers and eCommerce Managers can use Marketing Tools and Analytics to optimize direct online channels. Take control of the disperse reporting, manage your company’s marketing effortlessly with a single view dashboard, move from insights to action, and win over your leads and competition.
Platform: Unalytix, powered by Milestone
Kurien Jacob, Chief Revenue Officer, Highgate Hotels
Christophe Alaux, EVP North America, Accor Hotels
Anil Aggarwal, CEO, Milestone Internet Marketing
Peter Cassidy, Co-Founder & Chief Product Officer, Stackla
Source: Paid Search