Small businesses are predicted to maintain steady marketing budgets next year, including spending on websites, direct mail, e-mail marketing, social media and print advertising, according to a recent survey by Zoomerang and GrowBiz Media.
Small business marketing budgets leaned toward websites this year, with 39% of SMBs with fewer than 1,000 employees spending greater than 20% of their budgets in that area. Online spending is expected to continue in favor of websites, as 17% of respondents plan to increase budgets for their sites in 2011 — the highest percentage increase in planning for any marketing item included in the survey. In comparison, 15% of respondents reported that they plan to spend more on e-mail marketing next year, while 13% of respondents plan to up their social media marketing budgets. Read more…The State of Small Business Online Marketing Budgets [REPORT] by Charles